Alexander is the Lead Data Transformation Architect at Advania in Sweden, where he spends his days helping clients of all shapes and sizes to take better care of - and make more sense of - their data. He has spent the last 29 years poking around with data, databases, and related infrastructure services such as storage, networking, and virtualization, occasionally emerging from the technical darkness to attend a Star Wars convention somewhere in the world. He is a long-time Data Platform MVP, frequent international speaker, podcaster, Pluralsight author, blogger, and a Microsoft Certified Trainer, focusing on the Microsoft data platform stack.